A planet where land and man are in balance, where a farmer is the primary guardian of the soil’s life and where everyone, with their choices in buying food, from consumers become conscious regenerators of the environment.
The regenerative practices of the soil and of the biodiversity according to the archetype of the circular economy of the farmhouse.
ARCA is a business project which provides the farmer with a new status and a fair income.
Is it possible to reconsider a new triangle of life in which air, water and soil are in perfect balance so as to guarantee healthy food and regenerate man’s well-being and the beauty of an area?
All people, conscious of the potentiality of their food choices, become active regenerators of the soil together with farmers, thus creating a direct line between food and environment and gaining a well-defined, essential role.
ARCA intends to evolve the concept of consumer moving on to that of regenerator co-producer to get to the community of Rgeneration.
ARCA farmers are the first regenerators of the soil and they are conscious of the substantial healthy consequences of bioconservative farming practices: to regenerate the soil also means to regenerate the environment as a whole.